Analytics Strategy
Behavioral Intelligence vs. Traditional Analytics: Where the Gap Is Closing
Traditional analytics tells you what happened. Behavioral intelligence tells you why — and predicts what will happen next.
From the team
Analytics Insights & Product Thinking
Deep-dives on product analytics, behavioral intelligence, and building for growth-stage SaaS.
Engineering
Instrumentation Guide: Getting Your JavaScript Events Right the First Time
Most instrumentation bugs are schema bugs in disguise. This is the step-by-step guide we give to every new Prodlytix customer.
Growth
Product-Led Growth Analytics: The Data Questions PLG Teams Forget to Ask
PLG is a go-to-market motion, not just a signup flow. The analytics discipline behind a successful PLG strategy is distinct from traditional SaaS metrics.
Engineering
Detecting the Aha Moment: How Behavioral Sequences Reveal Product Value
The aha moment isn't a feeling — it's an event sequence. Here's how Prodlytix's auto-discovery engine identifies the specific behavioral path that predicts long-term retention.
Analytics Strategy
Choosing Your North Star Metric: A Framework for B2B SaaS
Every team thinks they have a north star metric. Most have a revenue metric. There's a meaningful difference — and the gap shows up in how you build your product.
Growth
Measuring Time-to-Value: The Metric Your Onboarding Team Is Missing
Time-to-value is not the same as time-to-activation. The distinction matters enormously for onboarding design.
Product Management
How to Diagnose Funnel Drop-Off (Without Drowning in Data)
When 40% of users drop off at step 3, there are exactly four root causes worth investigating.
Engineering
Event Schema Design for SaaS: The Decisions That Will Haunt You Later
Your event schema is a contract with your future self. Here's what we've learned from the most common instrumentation mistakes.
Analytics Strategy
Behavioral Cohorts vs. Demographic Cohorts: Why Most Teams Get This Wrong
Slicing users by plan tier or geography is useful. Slicing them by what they actually did in your product gets you much closer to the truth.
Product Management
The PM's Guide to Retention Analysis: Beyond the Simple Curve
Retention curves tell you what's happening. Behavioral sequences tell you why.
Product Management
Product Analytics Without SQL: A Practical Guide for PMs
You shouldn't need to be a data engineer to understand why users churn.
Engineering
Why Auto-Discovering Event Sequences Is Harder Than It Looks
The ML pipeline behind Prodlytix's auto-discovery engine — and the three dead ends we hit before we got it right.
Benchmarks
SaaS Activation Funnel Benchmarks: What Good Actually Looks Like
We analyzed activation funnels across dozens of B2B SaaS products. The difference between top-quartile and median activation rates is almost always a single event sequence.